Digitalization is among the key elements that develop a company’s growth. It really is more than the eradication of daily news and using computers to log data – it truly is about creating a new method of doing business that focuses on client satisfaction, internal conversation, and the flow of information. It is about being more efficient, gaining visibility over company spend and making decisions with accurate numbers, along with connecting your entire team to a common mission that drives scalable growth.

This can be a dynamic process that adjustments the ways businesses create and capture worth in the marketplace. Additionally, it can accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive standing, firms has to be constantly mindful of digitalization’s impact on their BMs and the associated with business environment.

To explore the influence of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees employed in two distinctive industries, automobile and advertising. Due to the fact that both equally industries are characterized by different organization models, this kind of research design allowed for an in-depth a comparison of how digitalization impacts the building blocks of an firm’s BM.

The interviews revealed that inside the media sector, the impact of digitalization was felt many clearly with regards to value creation and benefit capture elements. This was largely due to the fact that the videos industry places strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.